If You Have To Make A Video Explaining How To Pronounce Your Name, Is That A Good Name Or A Bad Name?

Porsche® announced its newest sports car which is an all-electric vehicle targeting Tesla buyers. The call it Taycan®. No, it’s not pronounced tay-can.

In fact, Porsche was so concerned about mis-pronunciation of the name it made a video about how to pronounce the name!

Tie-con it is!

It is a beautiful car, and I like the story behind the name. It’s not for everyone of course ($150,000+) but Porsche cars have never been mass market items.

According to Porsche, the name Taycan roughly translates from Turkish as “lively young horse” in reference to the historical Porsche crest and the exciting future of a new breed of sports car.

Of course, if you can’t properly pronounce Taycan, you are probably pronouncing Porsche wrong too…fortunately Porsche made a video about that as well: