“We’re Sorry” Pants

Hat tip to Duluth Trading for the most “customer centric” branding I’ve seen recently!

Duluth Trading had launched pants that featured a cellphone pocket that was perfect. However, someone decided that a redesign was necessary, and they changed the way the cellphone pocket was designed. Boy, did they hear it from their loyal customers. So, Duluth Trading changed the design and went back to the original layout for the cellphone pocket in the most customer centric way you could. May I present the “We’re Sorry” Pants!

Here is what they say about the product change:

After “upgrading” our legendary Ballroom® Khakis last season, you made it crystal clear that cellphone pocket wasn’t optional. Point taken. This Standard Fit version delivers that essential pocket right where you expect it, plus the improved smoother fabric, enhanced action gusset and a no-gape waistband. Because from hammering out a contract to a night out with their S.O., now and then men just have to look decent. And they should be able to do it without the indecent crowding of their most priceless parts.

Kudos to Duluth Trading for recognizing the product design failure and correcting it in the most customer centric way they could!