Dad Jokes

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We all have heard “Dad Jokes.” Heck, I’ve been known to throw out a few when my daughters were younger, and I thoroughly enjoyed their eye rolls when I delivered the punchline.

The Merriam-Webster Dictionary defines a Dad Joke as “a wholesome joke of the type said to be told by fathers with a punchline that is often an obvious or predictable pun or play on words and usually judged to be endearingly corny or unfunny.”

If you are good at Dad Jokes, then you might be highly qualified to name craft beers. In fact, that is how Mark Carson got his job as “Chief Naming Officer” at High West Beer, a craft brewery in Austin Texas. Mark draws on his years of dad-joke-making to christen each beverage with a creative, catchy, punny moniker.

Here are some of the names Mark has developed:

  • Pursuit Of Hoppiness
  • Wheat the People
  • Lager? I Barely Knew Her
  • Malter White
  • Hefeweizenburg
  • Brews Almighty
  • Ale’s Well That Ends Well
  • On The Road A-Guinness (not to be confused with his other stroke of genius Smart Alek Guinness)
  • Hopportunity Knocks
  • What You Talkin Stout Willis
  • Beauty And The Yeast
  • Brewed Awakening
  • Hop To Conclusions
  • Jagged Little Pilsner

Mark named over two hundred new beers in his first week on the job including ‘It Takes Brew To Tango’ and ‘Hop-shank Redemption.’ Like a good Dad Joke teller, he never runs out of names!

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Please contact Mark Prus to begin exploring the possibilities!

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