Genius In Naming

Sometimes you’ve got to take your hat off to a company that does a great job in naming. Today I want to honor Evil Genius Beer Company.

First of all, let me go on record and tell you how hard this is for me. I live in Pittsburgh, and Evil Genius Beer Company is in Philadelphia. People from Pittsburgh aren’t supposed to like anything from Philadelphia (huge sports rivals).

I don’t know how their beer tastes, but I do know these guys are Naming Geniuses. If you visit their “Beer Name Hall of Fame” you will see why I feel this way. I also love the format of presenting the names in the style of the opening credits of Star Wars!

Beer name hall of fame

Here are a few of my personal favorite names from their beer selections:

• THERE’S NO CRYING IN BASEBALL (HAZY MANGO IPA)
• I’LL HAVE WHAT SHE’S HAVING (CHOCOLATE HAZELNUT IMPERIAL STOUT)
• #ICANTEVEN (WATERMELON BLONDE ALE)
• NEW PHONE WHO DIS? (CARAMEL MACCHIATO PORTER)

I could go on and on…check out the names in their Beer Name Hall of Fame and if you get to Philly have some of their beer and tell me if the beers live up to the names!

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