When Kate Spade Designed A Fragrance, The Name Came First

You might think fragrance houses would start with a fragrance then figure out a name. Actually, the name came first for Kate Spade. In a WSJ article, Deborah Lloyd, the president and creative director of the brand said, "We had the name before we had anything else." The name? Live Colorfully. Aligns with the bright handbags that Kate Spade designs. Here is the link to the article if you would like more details:

http://online.wsj.com/article/SB10001424127887323372504578469340136934634.html