Samsung Naming Confusion

Last year Samsung announced that it was establishing a new naming structure for its Galaxy smartphone product line.  This was so that people could better understand the phone they were buying by reading the letter in the name. The new naming architecture grouped its devices into five classes, each identified by a single alphabetical letter. Sounds simple, right? Well, as they say, the devil is in the details.
Check out their identifiers:
– "S" (Super Smart): Devices at the very pinnacle of Samsung's mobile portfolio. This class will only be used on flagship devices such as the Samsung Galaxy S, the award-winning smartphone that has already sold 10 million units throughout the world.
– "R" (Royal / Refined): Premium category models—a combination of power, performance and productivity for the individual who wants to be defined by the technology he or she carries.
– "W" (Wonder): High quality, strategic models—perfect for those seeking a balance of style and performance.
– "M" (Magical): High-performance models at an economic price-point.
– "Y" (Young): Entry models or strategic models for emerging markets or a younger audience more sensitive to price.
In addition to the new names, Samsung will be also using “Pro,” “Plus,” and “LTE” as identifiers to further define the product:
-Pro: This indicates that the device includes a QWERTY keyboard for speedier email typing and increased productivity for professionals.
-Plus: This indicates that the device is an upgrade from an existing model.
-LTE: This indicates that the device is designed to utilize LTE (Long-Term Evolution) connectivity standards—a 4G standard to provide increased mobile network capacity and speed.
Well, well, well…once again, Samsung let an engineer design its naming architecture. Quick quiz: What does M Pro mean? How about W LTE?

Maybe Samsung should engage a professional name-developer to understand how to name its products based on what the Target Consumer is looking for…or does that just make too much sense? Hey Samsung, I’m an “S Pro” who strongly believes I would be a “Plus” from your existing name developer, and I work on an “M” budget to boot!



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