You Should Always Check International Communication of Your Name, or Risk This!

The photo below pretty much says it all.

DSC00109Assitalia is one of the biggest insurance companies in Italy. I am sure the company developed its name without thinking about international considerations. In Italy, the name is probably fine. But if they ever wanted to expand to an English speaking country…well, let’s just say there might be a problem.

Most companies for which I develop names for insist that I do some sort of name verification to ensure that the names I develop have no problematic connotations in the major foreign languages. Clearly, Assitalia never thought of that!

Share

5 Responses to You Should Always Check International Communication of Your Name, or Risk This!

Leave a Reply

Your email address will not be published. Required fields are marked *

Get the Book!
nameflash_branding200

"Better Branding Through Science"

Twitter Feed
Presentations

pizza165

Follow NameFlash

 

Contact NameFlash!
Please contact Mark Prus to begin exploring the possibilities!

(412) 287-8674

EMAIL / WEBFORM