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Latest Posts
One Of These Things Is Not Like the Other
Is Odd Spelling of Names a Help or a Hinderance for Trademarks?
How Did Santa Claus Indiana Get Its Name?
Science Says Odd Spelling Can Be Bad Branding
Selective Use of Research
C4 Versus 4C – Branding Too Close For Comfort?
Dad Jokes
A “reverse euphemism?”
The “Same But Different” Naming Strategy Strikes Again
The Brilliance of “Same But Different” As A Naming Strategy
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