Anyone who has spent some time studying the English language would know about collective nouns, which are nouns that denote a group of things. As a professional name developer, I often use collective nouns as building blocks for names of companies, products, or services. Here are some examples of collective nouns:
I recently signed up for Peacock, the streaming service from NBCUniversal. The next day I received an email from them with the subject line: “Welcome To The Flock!” Well, the inner geek in me Googled “what do you call a group of peacocks” and found that the proper collective noun would be a “muster of peacocks” not a “flock of peacocks.”
I’m a big fan of cute marketing tactics that engage new customers, and the outreach on the day after I signed up for Peacock was good. But I do wish that NBCUniversal would have utilized proper proofreaders to ensure their content was grammatically correct!
And yes, I know “Welcome To The Muster” as a subject line would suck. So pick something else that would be grammatically correct!