Names Matter

Ernest Hemingway wrote a book about his years as an aspiring novelist in Paris in the 1920’s. He titled it, A Moveable Feast. It, of course, is one of his best works…a true classic.

When translated into German, the book was titled Paris: Ein Fest Furs Leben or in English Paris: A Feast For Life.

Two different names for the same book. I would argue that the second title does a better job of communicating what the book is about. But it is hard to argue with success of the book under the first title!

Names matter. Choose wisely.