What Does Apple iPhone 5C Mean?

So Apple is launching a new "lower cost" iPhone later this fall. They are planning to call it the iPhone 5C according to the Business Insider tech blog.

So what does the "C" stand for?

Apple claims it is for Color because this plastic backed phone will be available in a wide range of colors.

Consumers might interpret the "C" in a different way…C = Cheap?

What's your call? My 2 cents say Apple could be making a dumb decision…even if they prevail and advertise that "C = Color" the marketplace will call it C = Cheap. Or maybe C = Confused?

Not a smart decision by Apple.

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