“Call a spade a spade.” Robert Burton
NameFlash has developed a way to provide a quality assessment of names quickly and inexpensively using the InsightFlash research process. This process evaluates names in 9 different ways to gather detailed information on the communication of a name, which can help clients assess consumer impact of a new name or help decide between several good names.
This name evaluation process can also be used to answer the question “Do I need a better name?” by enabling clients to test the communication of their current name relative to competition.
For additional details on the InsightFlashSM name evaluation process contact Mark Prus via the Contact Us page.