Our Process

"Names are not always what they seem."  Mark Twain

NameFlash generates names for a brand, new product, company, business, service, etc.  The NameFlash process is summarized below; further details available upon request.

Name generation process:

• Objective Alignment
• Client Input Discussion
• Background Target Consumer Research
• Marketplace Brand/Category Analysis
• Linguistic Research
• Finalize Strategic Platforms
• Brainstorming
• Freelance Namer Input
• Utilize Naming Software For Additional Input
• Sort and Screen Potential Names (Trademark; Domain Name; Common Law)
• Internally Evaluate Potential Names Versus Criteria
• Present 25+ Potential Names To Client (With Backups)

YOUR SATISFACTION IS GUARANTEED!

If the Client does not accept any of the recommended names, the project will be restarted from scratch at no cost to the Client to provide an additional 25+ names.