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	<title>NameFlash</title>
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	<description>Brilliant names delivered in a flash!</description>
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		<title>Another Reason To Hire A Naming Professional</title>
		<link>http://nameflash.com/2010/03/another-reason-to-hire-a-naming-professional/</link>
		<comments>http://nameflash.com/2010/03/another-reason-to-hire-a-naming-professional/#comments</comments>
		<pubDate>Sun, 07 Mar 2010 13:05:07 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://nameflash.com/?p=184</guid>
		<description><![CDATA[
	In the UK, Directgov, the sector of the government in charge of educating the public about the government, recently launched a site to explain Britain&#8217;s government to small children. It&#39;s called &#34;Buster&#39;s World,&#34; and it features a cute dog named Buster who leads the site&#39;s patrons through a plethora of games, videos, and cartoons with [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Can Your Brand Pass The &#8220;10 Second&#8221; Test?</title>
		<link>http://nameflash.com/2010/02/can-your-brand-pass-the-10-second-test/</link>
		<comments>http://nameflash.com/2010/02/can-your-brand-pass-the-10-second-test/#comments</comments>
		<pubDate>Sat, 13 Feb 2010 15:20:51 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://nameflash.com/?p=181</guid>
		<description><![CDATA[
	Can Your Brand Pass The &#34;10 Second&#34; Test?
	Aflac, the company that uses the duck as its advertising icon, has started a new &#34;You Don&#39;t Know Quack&#34; campaign. 
	Their new campaign challenges NASCAR driver Carl Edwards to explain in 10 seconds how Aflac policies help protect people. Carl&#39;s response, obviously scripted, was &#34;If you are sick [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Do Google Codenames Make You Hungry?</title>
		<link>http://nameflash.com/2010/02/do-google-codenames-make-you-hungry/</link>
		<comments>http://nameflash.com/2010/02/do-google-codenames-make-you-hungry/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 14:12:10 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://nameflash.com/?p=178</guid>
		<description><![CDATA[
	Google is using names of sweets for its codenames for Android Operating System versions. Listed alphabetically the names thus far are: 1.5 (Cupcake), 1.6 (Donut), 2.0/2.1 (&#201;clair) and now, 2.X &#8211;to be named Froyo (which means Frozen Yogurt).
	Am I the only one who finds this amusing? Some bloggers are actually attacking Google, saying that their [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Is It Smart To Throw Rocks At Yourself?</title>
		<link>http://nameflash.com/2010/01/is-it-smart-to-throw-rocks-at-yourself/</link>
		<comments>http://nameflash.com/2010/01/is-it-smart-to-throw-rocks-at-yourself/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 15:55:13 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[Positioning]]></category>

		<guid isPermaLink="false">http://nameflash.com/?p=168</guid>
		<description><![CDATA[
	HEY EVERYBODY!&#160; Our Pizza Tastes Like Cardboard!&#160; 

	Trash Talking Your Own Product
	Um&#8230;well&#8230;yes it does actually, and your sauce tastes like ketchup.&#160; That&#8217;s why I haven&#8217;t eaten your pizza since my daughter&#39;s 10th birthday when it snowed 3 feet and you were the only place open. 
	The new Domino&#39;s Pizza ad campaign explains that they listened [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>What Happens When A Few Lights Go Out?</title>
		<link>http://nameflash.com/2010/01/what-happens-when-a-few-lights-go-out/</link>
		<comments>http://nameflash.com/2010/01/what-happens-when-a-few-lights-go-out/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 23:51:54 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Naming]]></category>

		<guid isPermaLink="false">http://nameflash.com/?p=164</guid>
		<description><![CDATA[
	This falls into the category of &#34;you can&#39;t think of everything when naming&#8230;can you?&#34;

	

	Something that will crack me up and usually leave others staring at me is what store signage can spell when the bulbs in some of the letters in the names have burnt out.&#160; My personal favorite is from a Lone Star Steakhouse [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Lessons in Branding From Anti Monkey Butt Powder</title>
		<link>http://nameflash.com/2010/01/lessons-in-branding-from-anti-monkey-butt-powder/</link>
		<comments>http://nameflash.com/2010/01/lessons-in-branding-from-anti-monkey-butt-powder/#comments</comments>
		<pubDate>Sun, 10 Jan 2010 16:49:16 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[Positioning]]></category>

		<guid isPermaLink="false">http://nameflash.info/?p=153</guid>
		<description><![CDATA[A few weeks ago I posted a Twitter Poll (Follow me @NameFlash) to gather opinions on Anti Monkey Butt Powder&#8230;Good Name or Bad Name? The results indicated that about 70% of people thought Anti Monkey Butt Powder was a bad name.
However, the real learning came from the comments I received about the post. The people [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Naming Confusion</title>
		<link>http://nameflash.com/2010/01/naming-confusion/</link>
		<comments>http://nameflash.com/2010/01/naming-confusion/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 20:01:52 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[Positioning]]></category>

		<guid isPermaLink="false">http://nameflash.info/?p=151</guid>
		<description><![CDATA[
	So the owners of this store probably think they have a terrific name for their business: &#8220;Kids Exchange.&#8221; Well I beg to differ. First of all, what is a kids exchange, anyway? What do you do here? Swap your kids out when you get tired of them or turn them in for cash like those [...]]]></description>
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		<title>You Should Always Check International Communication of Your Name, or Risk This!</title>
		<link>http://nameflash.com/2009/12/why-should-you-check-international-communication-of-your-name/</link>
		<comments>http://nameflash.com/2009/12/why-should-you-check-international-communication-of-your-name/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 00:05:05 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Positioning]]></category>

		<guid isPermaLink="false">http://nameflash.info/?p=146</guid>
		<description><![CDATA[
	The photo below pretty much says it all.
	
	Assitalia is one of the biggest insurance companies in Italy. I am sure the company developed its name without thinking about international considerations. In Italy, the name is probably fine. But if they ever wanted to expand to an English speaking country&#8230;well, let&#8217;s just say there might be [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Is Xmas A Suitable Name for Christmas?</title>
		<link>http://nameflash.com/2009/12/is-xmas-a-suitable-name-for-christmas/</link>
		<comments>http://nameflash.com/2009/12/is-xmas-a-suitable-name-for-christmas/#comments</comments>
		<pubDate>Sat, 12 Dec 2009 14:41:01 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Xmas]]></category>

		<guid isPermaLink="false">http://nameflash.info/?p=143</guid>
		<description><![CDATA[
	During this time of year you see a lot of use of Xmas as a substitute for Christmas. Now I will stay out of the religious debate that claims Xmas is the work of the devil because it essentially &#8220;X&#8221;s out Christ. While there are some references that indicate X was a substitute for Christ [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Naming The Store Brand</title>
		<link>http://nameflash.com/2009/12/137/</link>
		<comments>http://nameflash.com/2009/12/137/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 01:06:28 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://nameflash.info/2009/12/137/</guid>
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	Every Sunday I go through the circulars in the paper looking for new products.&#160; I usually spend a lot of time with the ads from the national drug store chains (Walgreens, CVS, and Rite Aid).&#160; Recently, I observed that each chain seems to have a radically different philosophy on store brand naming.&#160; And while this [...]]]></description>
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		<slash:comments>3</slash:comments>
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