Comments for NameFlash http://nameflash.com Brilliant names delivered in a flash! Sun, 01 Apr 2012 18:10:26 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on Lessons in Branding From Anti Monkey Butt Powder by Darren http://nameflash.com/2010/01/lessons-in-branding-from-anti-monkey-butt-powder/comment-page-1/#comment-28673 Darren Sun, 01 Apr 2012 18:10:26 +0000 http://nameflash.info/?p=153#comment-28673 My opinion, its a great branded name, I travelled the US and got monkey butt, went to a store and there it was, my butt on the shelf. Back to the branding itself, everyone seems to have seen it and its descriptive of the problem, it has a funny picture to relate it too,  it has shock factor. Its all about sales and if you sell it once with advertiseing whether for a joke or a serious sale, that customer only comes back if it works, and it looks like it works. apparently hundreds of thousands have been sold for a joke gift, and when used the recipients buy more, what a magic story for a product. My opinion, its a great branded name, I travelled the US and got monkey butt, went to a store and there it was, my butt on the shelf. Back to the branding itself, everyone seems to have seen it and its descriptive of the problem, it has a funny picture to relate it too,  it has shock factor. Its all about sales and if you sell it once with advertiseing whether for a joke or a serious sale, that customer only comes back if it works, and it looks like it works. apparently hundreds of thousands have been sold for a joke gift, and when used the recipients buy more, what a magic story for a product.

]]> Comment on The Worst Brand Name of 2011 by Mark http://nameflash.com/2011/12/the-worst-brand-name-of-2011/comment-page-1/#comment-23032 Mark Thu, 29 Dec 2011 20:05:09 +0000 http://nameflash.com/?p=350#comment-23032 <p>I am always amazed by the creativity of entrepreneurs. Holy Crap is a memorable name, and the subtle way they market it is genius! It would not be something you could market broadly, but I don't think the entrepreneurs care!</p> I am always amazed by the creativity of entrepreneurs. Holy Crap is a memorable name, and the subtle way they market it is genius! It would not be something you could market broadly, but I don't think the entrepreneurs care!

]]> Comment on The Worst Brand Name of 2011 by Bruce http://nameflash.com/2011/12/the-worst-brand-name-of-2011/comment-page-1/#comment-23008 Bruce Thu, 29 Dec 2011 15:40:43 +0000 http://nameflash.com/?p=350#comment-23008 I wonder about Holy Crap cereal. Are they just going for the shock factor? The name is easy to remember, and most people use the phrase often enough that if it begins to remind people of the cereal, their mission is accomplished. But, I guess if the product is really good, people will overlook the silliness of the name. Surely though, the brand will get good media coverage, especially social media. When I mentioned it to a friend, he went to their website and was so intrigued, he ordered some (at least that's what he tells me). I wonder about Holy Crap cereal. Are they just going for the shock factor? The name is easy to remember, and most people use the phrase often enough that if it begins to remind people of the cereal, their mission is accomplished. But, I guess if the product is really good, people will overlook the silliness of the name. Surely though, the brand will get good media coverage, especially social media. When I mentioned it to a friend, he went to their website and was so intrigued, he ordered some (at least that's what he tells me).

]]> Comment on How Do You Know? by BruceD http://nameflash.com/2011/09/how-do-you-know/comment-page-1/#comment-16321 BruceD Tue, 04 Oct 2011 15:27:58 +0000 http://nameflash.com/?p=245#comment-16321 Being a website designer, I sometimes help clients choose the domain name for their site. You have to be careful sometimes to check for other meanings. One of the more noteable ones is the website for the now defunct Pen Island (penisland.com) Being a website designer, I sometimes help clients choose the domain name for their site. You have to be careful sometimes to check for other meanings. One of the more noteable ones is the website for the now defunct Pen Island (penisland.com)

]]> Comment on What Is P&G’s “Secret of Seven?” by BruceD http://nameflash.com/2011/03/what-is-pg%e2%80%99s-%e2%80%9csecret-of-seven%e2%80%9d/comment-page-1/#comment-16320 BruceD Tue, 04 Oct 2011 15:20:19 +0000 http://nameflash.com/?p=224#comment-16320 Great article! Excellent insights! Great article! Excellent insights!

]]> Comment on Is The Urban Dictionary A Bible For Branding? by Clarisa Gulotta http://nameflash.com/2010/04/is-the-urban-dictionary-a-bible-for-branding/comment-page-1/#comment-8895 Clarisa Gulotta Fri, 10 Jun 2011 14:18:00 +0000 http://nameflash.com/?p=189#comment-8895 I have been absent for a while, but now I remember why I used to love this blog. Thank you, I’ll try and check back more frequently. How frequently you update your website? I have been absent for a while, but now I remember why I used to love this blog. Thank you, I’ll try and check back more frequently. How frequently you update your website?

]]> Comment on Naming Faux Pas by Theo Yates http://nameflash.com/2010/06/naming-faux-pas/comment-page-1/#comment-321 Theo Yates Thu, 17 Jun 2010 02:16:15 +0000 http://nameflash.com/?p=192#comment-321 Hi Mark, This is a great post with perfect examples! Making sure the intended message will be understood in the marketplace is crucial when selecting trademarks. Cheers, Theo Hi Mark,

This is a great post with perfect examples! Making sure the intended message will be understood in the marketplace is crucial when selecting trademarks.

Cheers,
Theo

]]> Comment on Can Your Brand Pass The “10 Second” Test? by Einat Adar http://nameflash.com/2010/02/can-your-brand-pass-the-10-second-test/comment-page-1/#comment-103 Einat Adar Sun, 14 Feb 2010 11:39:53 +0000 http://nameflash.com/?p=181#comment-103 There is a reason why the creative team should hate the idea. Simply stating the benefit of your product seems logical, but it can be very ineffective. Think of the average guy who is not think and doesn't work in a high-risk environment. He's already paying for health insurance, saves money for a rainy day, and maybe even has insurance on his mortgage. He hears the ad, and thinks "it's a good idea for people who may get hurt or sick" Nobody likes to think about being hurt or sick, or about their real financial obligations. I don't know the ad, so maybe I'm wrong, but it doesn't sound as if there's anything that makes the audience relate to the message, clear as it may be. In marketing you need to address the emotional side so the audience will agree to use their rational side. There is a reason why the creative team should hate the idea.
Simply stating the benefit of your product seems logical, but it can be very ineffective.

Think of the average guy who is not think and doesn’t work in a high-risk environment. He’s already paying for health insurance, saves money for a rainy day, and maybe even has insurance on his mortgage.

He hears the ad, and thinks “it’s a good idea for people who may get hurt or sick”
Nobody likes to think about being hurt or sick, or about their real financial obligations. I don’t know the ad, so maybe I’m wrong, but it doesn’t sound as if there’s anything that makes the audience relate to the message, clear as it may be.

In marketing you need to address the emotional side so the audience will agree to use their rational side.

]]> Comment on Do Google Codenames Make You Hungry? by BruceD http://nameflash.com/2010/02/do-google-codenames-make-you-hungry/comment-page-1/#comment-100 BruceD Fri, 12 Feb 2010 13:55:44 +0000 http://nameflash.com/?p=178#comment-100 I worked for a tech firm that had all it's servers named after Greek Gods. When the owner found out that the server the executive department used was Dionysos, the God of Wine, he asked that it be changed. Good grief! I worked for a tech firm that had all it’s servers named after Greek Gods. When the owner found out that the server the executive department used was Dionysos, the God of Wine, he asked that it be changed. Good grief!

]]> Comment on Is It Smart To Throw Rocks At Yourself? by BruceD http://nameflash.com/2010/01/is-it-smart-to-throw-rocks-at-yourself/comment-page-1/#comment-99 BruceD Fri, 12 Feb 2010 13:52:25 +0000 http://nameflash.com/?p=168#comment-99 Good post! I might be the only person I know that actually LIKED the old Dominoes pizza. Haven't tried the new version yet, but if it's an improvement, I'm a fan! Good post!

I might be the only person I know that actually LIKED the old Dominoes pizza. Haven’t tried the new version yet, but if it’s an improvement, I’m a fan!

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