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	<title>NameFlash &#187; Pharma</title>
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	<description>Brilliant names delivered in a flash!</description>
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		<title>Naming Faux Pas</title>
		<link>http://nameflash.com/2010/06/naming-faux-pas/</link>
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		<pubDate>Wed, 16 Jun 2010 13:53:07 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Naming]]></category>
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		<description><![CDATA[As a professional name developer, I am often amused by the decisions companies make when naming products. Here are just a few of the naming faux pas I have observed. 1. Poor Visual Communication &#8211; Naming is an emotional decision and you often get caught up amongst the trees instead of seeing the whole forest. [...]]]></description>
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		<title>How David Can Beat Goliath</title>
		<link>http://nameflash.com/2009/10/how-david-can-beat-goliath/</link>
		<comments>http://nameflash.com/2009/10/how-david-can-beat-goliath/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 20:16:58 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Pharma]]></category>

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		<description><![CDATA[How David Can Beat Goliath in Naming OTC Medicines After 25+ years in the highly competitive world of OTC medicines, I&#8217;ve learned some things about naming products.&#160; One thing I&#8217;ve learned is you have to understand the &#8220;Goliaths&#8221; of the category and zig when they zag. Many OTC categories are dominated by brands that have [...]]]></description>
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