<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>NameFlash &#187; News</title>
	<atom:link href="http://nameflash.com/category/news/feed/" rel="self" type="application/rss+xml" />
	<link>http://nameflash.com</link>
	<description>Brilliant names delivered in a flash!</description>
	<lastBuildDate>Thu, 19 Aug 2010 13:16:50 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>When Acronyms Go Bad…or Just Sloppy Naming Work?</title>
		<link>http://nameflash.com/2010/08/when-acronyms-go-bad%e2%80%a6or-just-sloppy-naming-work/</link>
		<comments>http://nameflash.com/2010/08/when-acronyms-go-bad%e2%80%a6or-just-sloppy-naming-work/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 13:16:50 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://nameflash.com/?p=195</guid>
		<description><![CDATA[
	






	Name developers occasionally are asked to develop acronyms for clients. Sometimes acronyms are terrific short cuts that resonate. Who hasn&#8217;t heard of MADD (Mothers Against Drunk Driving)? 
	

	Sometimes acronyms are trouble. The CNN article has numerous examples of &#8220;bad luck&#8221; with unfortunate acronyms (e.g., when your acronym develops a bad meaning). Perhaps some of these [...]]]></description>
		<wfw:commentRss>http://nameflash.com/2010/08/when-acronyms-go-bad%e2%80%a6or-just-sloppy-naming-work/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is The Urban Dictionary A Bible For Branding?</title>
		<link>http://nameflash.com/2010/04/is-the-urban-dictionary-a-bible-for-branding/</link>
		<comments>http://nameflash.com/2010/04/is-the-urban-dictionary-a-bible-for-branding/#comments</comments>
		<pubDate>Tue, 27 Apr 2010 12:29:37 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://nameflash.com/?p=189</guid>
		<description><![CDATA[
	The Urban Dictionary is a web-based dictionary of slang words and phrases. Anyone can submit to the Urban Dictionary, but submissions are reviewed by volunteer editors and are rated by site visitors. Some people in the naming business think the Urban Dictionary is the new &#8220;Bible for Branding.&#8221; I politely disagree.
	Last year a new vodka [...]]]></description>
		<wfw:commentRss>http://nameflash.com/2010/04/is-the-urban-dictionary-a-bible-for-branding/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Another Reason To Hire A Naming Professional</title>
		<link>http://nameflash.com/2010/03/another-reason-to-hire-a-naming-professional/</link>
		<comments>http://nameflash.com/2010/03/another-reason-to-hire-a-naming-professional/#comments</comments>
		<pubDate>Sun, 07 Mar 2010 13:05:07 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://nameflash.com/?p=184</guid>
		<description><![CDATA[
	In the UK, Directgov, the sector of the government in charge of educating the public about the government, recently launched a site to explain Britain&#8217;s government to small children. It&#39;s called &#34;Buster&#39;s World,&#34; and it features a cute dog named Buster who leads the site&#39;s patrons through a plethora of games, videos, and cartoons with [...]]]></description>
		<wfw:commentRss>http://nameflash.com/2010/03/another-reason-to-hire-a-naming-professional/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Can Your Brand Pass The &#8220;10 Second&#8221; Test?</title>
		<link>http://nameflash.com/2010/02/can-your-brand-pass-the-10-second-test/</link>
		<comments>http://nameflash.com/2010/02/can-your-brand-pass-the-10-second-test/#comments</comments>
		<pubDate>Sat, 13 Feb 2010 15:20:51 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://nameflash.com/?p=181</guid>
		<description><![CDATA[
	Can Your Brand Pass The &#34;10 Second&#34; Test?
	Aflac, the company that uses the duck as its advertising icon, has started a new &#34;You Don&#39;t Know Quack&#34; campaign. 
	Their new campaign challenges NASCAR driver Carl Edwards to explain in 10 seconds how Aflac policies help protect people. Carl&#39;s response, obviously scripted, was &#34;If you are sick [...]]]></description>
		<wfw:commentRss>http://nameflash.com/2010/02/can-your-brand-pass-the-10-second-test/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Do Google Codenames Make You Hungry?</title>
		<link>http://nameflash.com/2010/02/do-google-codenames-make-you-hungry/</link>
		<comments>http://nameflash.com/2010/02/do-google-codenames-make-you-hungry/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 14:12:10 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://nameflash.com/?p=178</guid>
		<description><![CDATA[
	Google is using names of sweets for its codenames for Android Operating System versions. Listed alphabetically the names thus far are: 1.5 (Cupcake), 1.6 (Donut), 2.0/2.1 (&#201;clair) and now, 2.X &#8211;to be named Froyo (which means Frozen Yogurt).
	Am I the only one who finds this amusing? Some bloggers are actually attacking Google, saying that their [...]]]></description>
		<wfw:commentRss>http://nameflash.com/2010/02/do-google-codenames-make-you-hungry/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>You Should Always Check International Communication of Your Name, or Risk This!</title>
		<link>http://nameflash.com/2009/12/why-should-you-check-international-communication-of-your-name/</link>
		<comments>http://nameflash.com/2009/12/why-should-you-check-international-communication-of-your-name/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 00:05:05 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Positioning]]></category>

		<guid isPermaLink="false">http://nameflash.info/?p=146</guid>
		<description><![CDATA[
	The photo below pretty much says it all.
	
	Assitalia is one of the biggest insurance companies in Italy. I am sure the company developed its name without thinking about international considerations. In Italy, the name is probably fine. But if they ever wanted to expand to an English speaking country&#8230;well, let&#8217;s just say there might be [...]]]></description>
		<wfw:commentRss>http://nameflash.com/2009/12/why-should-you-check-international-communication-of-your-name/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Naming The Store Brand</title>
		<link>http://nameflash.com/2009/12/137/</link>
		<comments>http://nameflash.com/2009/12/137/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 01:06:28 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://nameflash.info/2009/12/137/</guid>
		<description><![CDATA[
	Every Sunday I go through the circulars in the paper looking for new products.&#160; I usually spend a lot of time with the ads from the national drug store chains (Walgreens, CVS, and Rite Aid).&#160; Recently, I observed that each chain seems to have a radically different philosophy on store brand naming.&#160; And while this [...]]]></description>
		<wfw:commentRss>http://nameflash.com/2009/12/137/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>To Google® Or Not To Google®</title>
		<link>http://nameflash.com/2009/10/to-google%c2%ae-or-not-to-google%c2%ae/</link>
		<comments>http://nameflash.com/2009/10/to-google%c2%ae-or-not-to-google%c2%ae/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 20:19:10 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://nameflas.server298.com/?p=126</guid>
		<description><![CDATA[
	Full disclosure&#8230;I own Google stock.&#160; I like their products and their potential.&#160; However, I am more than a bit concerned about how they use their names and trademarks.

	Microsoft&#174; names its products in a traditional fashion.&#160; Microsoft is the company; names like Windows, Silverlight, Bing are clearly the products.&#160; A very logical naming architecture that makes [...]]]></description>
		<wfw:commentRss>http://nameflash.com/2009/10/to-google%c2%ae-or-not-to-google%c2%ae/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
