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	<title>NameFlash &#187; Naming</title>
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	<link>http://nameflash.com</link>
	<description>Brilliant names delivered in a flash!</description>
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		<title>The Perils of Naming Contests</title>
		<link>http://nameflash.com/2012/05/the-perils-of-naming-contests/</link>
		<comments>http://nameflash.com/2012/05/the-perils-of-naming-contests/#comments</comments>
		<pubDate>Thu, 10 May 2012 17:19:00 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://nameflash.com/?p=409</guid>
		<description><![CDATA[Naming contests. Sounds like a good idea, right? A company needs a new name and it decides to engage its employees to come up with a new name. What could go wrong? Well, you could end up with a name like Mondelez. Just to be clear, I&#8217;m a professional name developer, so you might think [...]]]></description>
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		<title>Naming Faux Pas</title>
		<link>http://nameflash.com/2010/06/naming-faux-pas/</link>
		<comments>http://nameflash.com/2010/06/naming-faux-pas/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 13:53:07 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[Pharma]]></category>
		<category><![CDATA[Positioning]]></category>

		<guid isPermaLink="false">http://nameflash.com/?p=192</guid>
		<description><![CDATA[As a professional name developer, I am often amused by the decisions companies make when naming products. Here are just a few of the naming faux pas I have observed. 1. Poor Visual Communication &#8211; Naming is an emotional decision and you often get caught up amongst the trees instead of seeing the whole forest. [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Is It Smart To Throw Rocks At Yourself?</title>
		<link>http://nameflash.com/2010/01/is-it-smart-to-throw-rocks-at-yourself/</link>
		<comments>http://nameflash.com/2010/01/is-it-smart-to-throw-rocks-at-yourself/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 15:55:13 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[Positioning]]></category>

		<guid isPermaLink="false">http://nameflash.com/?p=168</guid>
		<description><![CDATA[HEY EVERYBODY!&#160; Our Pizza Tastes Like Cardboard!&#160; Trash Talking Your Own Product Um&#8230;well&#8230;yes it does actually, and your sauce tastes like ketchup.&#160; That&#8217;s why I haven&#8217;t eaten your pizza since my daughter&#39;s 10th birthday when it snowed 3 feet and you were the only place open. The new Domino&#39;s Pizza ad campaign explains that they [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>What Happens When A Few Lights Go Out?</title>
		<link>http://nameflash.com/2010/01/what-happens-when-a-few-lights-go-out/</link>
		<comments>http://nameflash.com/2010/01/what-happens-when-a-few-lights-go-out/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 23:51:54 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Naming]]></category>

		<guid isPermaLink="false">http://nameflash.com/?p=164</guid>
		<description><![CDATA[This falls into the category of &#34;you can&#39;t think of everything when naming&#8230;can you?&#34; Something that will crack me up and usually leave others staring at me is what store signage can spell when the bulbs in some of the letters in the names have burnt out.&#160; My personal favorite is from a Lone Star [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Lessons in Branding From Anti Monkey Butt Powder</title>
		<link>http://nameflash.com/2010/01/lessons-in-branding-from-anti-monkey-butt-powder/</link>
		<comments>http://nameflash.com/2010/01/lessons-in-branding-from-anti-monkey-butt-powder/#comments</comments>
		<pubDate>Sun, 10 Jan 2010 16:49:16 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[Positioning]]></category>

		<guid isPermaLink="false">http://nameflash.info/?p=153</guid>
		<description><![CDATA[A few weeks ago I posted a Twitter Poll (Follow me @NameFlash) to gather opinions on Anti Monkey Butt Powder&#8230;Good Name or Bad Name? The results indicated that about 70% of people thought Anti Monkey Butt Powder was a bad name. However, the real learning came from the comments I received about the post. The [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Naming Confusion</title>
		<link>http://nameflash.com/2010/01/naming-confusion/</link>
		<comments>http://nameflash.com/2010/01/naming-confusion/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 20:01:52 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[Positioning]]></category>

		<guid isPermaLink="false">http://nameflash.info/?p=151</guid>
		<description><![CDATA[So the owners of this store probably think they have a terrific name for their business: &#8220;Kids Exchange.&#8221; Well I beg to differ. First of all, what is a kids exchange, anyway? What do you do here? Swap your kids out when you get tired of them or turn them in for cash like those [...]]]></description>
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