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	<title>NameFlash &#187; Branding</title>
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	<description>Brilliant names delivered in a flash!</description>
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		<title>Naming Faux Pas</title>
		<link>http://nameflash.com/2010/06/naming-faux-pas/</link>
		<comments>http://nameflash.com/2010/06/naming-faux-pas/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 13:53:07 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[Pharma]]></category>
		<category><![CDATA[Positioning]]></category>

		<guid isPermaLink="false">http://nameflash.com/?p=192</guid>
		<description><![CDATA[As a professional name developer, I am often amused by the decisions companies make when naming products. Here are just a few of the naming faux pas I have observed. 1. Poor Visual Communication &#8211; Naming is an emotional decision and you often get caught up amongst the trees instead of seeing the whole forest. [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Is It Smart To Throw Rocks At Yourself?</title>
		<link>http://nameflash.com/2010/01/is-it-smart-to-throw-rocks-at-yourself/</link>
		<comments>http://nameflash.com/2010/01/is-it-smart-to-throw-rocks-at-yourself/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 15:55:13 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[Positioning]]></category>

		<guid isPermaLink="false">http://nameflash.com/?p=168</guid>
		<description><![CDATA[HEY EVERYBODY!&#160; Our Pizza Tastes Like Cardboard!&#160; Trash Talking Your Own Product Um&#8230;well&#8230;yes it does actually, and your sauce tastes like ketchup.&#160; That&#8217;s why I haven&#8217;t eaten your pizza since my daughter&#39;s 10th birthday when it snowed 3 feet and you were the only place open. The new Domino&#39;s Pizza ad campaign explains that they [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>What Happens When A Few Lights Go Out?</title>
		<link>http://nameflash.com/2010/01/what-happens-when-a-few-lights-go-out/</link>
		<comments>http://nameflash.com/2010/01/what-happens-when-a-few-lights-go-out/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 23:51:54 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Naming]]></category>

		<guid isPermaLink="false">http://nameflash.com/?p=164</guid>
		<description><![CDATA[This falls into the category of &#34;you can&#39;t think of everything when naming&#8230;can you?&#34; Something that will crack me up and usually leave others staring at me is what store signage can spell when the bulbs in some of the letters in the names have burnt out.&#160; My personal favorite is from a Lone Star [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Lessons in Branding From Anti Monkey Butt Powder</title>
		<link>http://nameflash.com/2010/01/lessons-in-branding-from-anti-monkey-butt-powder/</link>
		<comments>http://nameflash.com/2010/01/lessons-in-branding-from-anti-monkey-butt-powder/#comments</comments>
		<pubDate>Sun, 10 Jan 2010 16:49:16 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[Positioning]]></category>

		<guid isPermaLink="false">http://nameflash.info/?p=153</guid>
		<description><![CDATA[A few weeks ago I posted a Twitter Poll (Follow me @NameFlash) to gather opinions on Anti Monkey Butt Powder&#8230;Good Name or Bad Name? The results indicated that about 70% of people thought Anti Monkey Butt Powder was a bad name. However, the real learning came from the comments I received about the post. The [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Naming Confusion</title>
		<link>http://nameflash.com/2010/01/naming-confusion/</link>
		<comments>http://nameflash.com/2010/01/naming-confusion/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 20:01:52 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[Positioning]]></category>

		<guid isPermaLink="false">http://nameflash.info/?p=151</guid>
		<description><![CDATA[So the owners of this store probably think they have a terrific name for their business: &#8220;Kids Exchange.&#8221; Well I beg to differ. First of all, what is a kids exchange, anyway? What do you do here? Swap your kids out when you get tired of them or turn them in for cash like those [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>You Should Always Check International Communication of Your Name, or Risk This!</title>
		<link>http://nameflash.com/2009/12/why-should-you-check-international-communication-of-your-name/</link>
		<comments>http://nameflash.com/2009/12/why-should-you-check-international-communication-of-your-name/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 00:05:05 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Positioning]]></category>

		<guid isPermaLink="false">http://nameflash.info/?p=146</guid>
		<description><![CDATA[The photo below pretty much says it all. Assitalia is one of the biggest insurance companies in Italy. I am sure the company developed its name without thinking about international considerations. In Italy, the name is probably fine. But if they ever wanted to expand to an English speaking country&#8230;well, let&#8217;s just say there might [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Is Xmas A Suitable Name for Christmas?</title>
		<link>http://nameflash.com/2009/12/is-xmas-a-suitable-name-for-christmas/</link>
		<comments>http://nameflash.com/2009/12/is-xmas-a-suitable-name-for-christmas/#comments</comments>
		<pubDate>Sat, 12 Dec 2009 14:41:01 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Xmas]]></category>

		<guid isPermaLink="false">http://nameflash.info/?p=143</guid>
		<description><![CDATA[During this time of year you see a lot of use of Xmas as a substitute for Christmas. Now I will stay out of the religious debate that claims Xmas is the work of the devil because it essentially &#8220;X&#8221;s out Christ. While there are some references that indicate X was a substitute for Christ [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>To Google® Or Not To Google®</title>
		<link>http://nameflash.com/2009/10/to-google%c2%ae-or-not-to-google%c2%ae/</link>
		<comments>http://nameflash.com/2009/10/to-google%c2%ae-or-not-to-google%c2%ae/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 20:19:10 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://nameflas.server298.com/?p=126</guid>
		<description><![CDATA[Full disclosure&#8230;I own Google stock.&#160; I like their products and their potential.&#160; However, I am more than a bit concerned about how they use their names and trademarks. Microsoft&#174; names its products in a traditional fashion.&#160; Microsoft is the company; names like Windows, Silverlight, Bing are clearly the products.&#160; A very logical naming architecture that [...]]]></description>
		<wfw:commentRss>http://nameflash.com/2009/10/to-google%c2%ae-or-not-to-google%c2%ae/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How David Can Beat Goliath</title>
		<link>http://nameflash.com/2009/10/how-david-can-beat-goliath/</link>
		<comments>http://nameflash.com/2009/10/how-david-can-beat-goliath/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 20:16:58 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Pharma]]></category>

		<guid isPermaLink="false">http://nameflas.server298.com/?p=122</guid>
		<description><![CDATA[How David Can Beat Goliath in Naming OTC Medicines After 25+ years in the highly competitive world of OTC medicines, I&#8217;ve learned some things about naming products.&#160; One thing I&#8217;ve learned is you have to understand the &#8220;Goliaths&#8221; of the category and zig when they zag. Many OTC categories are dominated by brands that have [...]]]></description>
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		<slash:comments>0</slash:comments>
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