Another Fail in International Branding

Yes folks, they actually call themselves Jen Italia.

This is a curious name because there is no “j” in the Italian language…it is used only for foreign words. Yet, this Italian footwear store chose a name that references sex organs. Go figure.

I’m guessing that the founders were oblivious to the way the name would be pronounced in English, or they were aware and decided to be controversial. Nevertheless, I count this one as a branding fail.

People who name companies, products or services really need to check out international communication of their names! FYI here is a firm that can help (Shout out to Dagmar Dolatschko!)

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